GenNovation is a strategic collaboration between the ornamental breeding companies Florensis, Gebr. Vletter & Den Haan, Anthura and Dekker Chrysant. The aim of GenNovation is the development and implementation of new breeding technologies.
By combining knowledge in the area of research and development, participating companies see possibilities to strengthen their individual market positions and to secure the long term continuity. Within GenNovation we carry out joint projects. Herewith we have the intention to expand the mutual collaboration the coming years with new initiatives and possibly more participants.